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New Fife swim shop holds ribbon cutting ceremony

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Visitors to the Fife Aquatic Center may notice some changes to the front end of the building, particularly in regard to a brand new swim shop that features various suits and equipment swimmers may need. The center held a ribbon cutting ceremony on Oct. 11 to celebrate the new shop, which featured regular swimmers as well as city officials and employees.
The Fife Swim Shop hopes to hit a real need with South Sound swimmers. Fife Aquatics Director Megan Jendrick said that with the recent closures of other local shops, they have a large market to fill.
“We’ve been open a little over a month, and already exceeded our sales expectations,” Jendrick said. “We are year-round swimmers at the Aquatics Center, so we hope this new shop will fill our swimmers’ year-round retail needs.”
The popularity of the swim center makes it the perfect location for the shop, which is sure to see plenty of traction.
“We have so many patrons coming into our facility on a daily basis and our learn-to-swim program is the biggest in the Northwest with just over 12,000 kids coming in and they all have a need. Everyone has to have a swim suit when they come in here, and year round it is hard to find swimsuits, especially in the kids’ sizes,” Jendrick said. “This was a request from our patrons we’ve had for a few years and we were finally able to make that happen. With the launch of our swim team two years ago, this is perfect timing, because they have that need as well.”
The Swim Shop will also carry packaged ice-cream bars in the pool lobby as a hard-earned treat for swimmers. These are the latest changes in a long line of improvements that Jendrick has made since taking over the director position earlier this year. Other improvements include extended hours, new marketing materials, new events and accepting the Silver Sneakers program.
The Aquatic Center is open Monday from 5:30 a.m. to 8:30 p.m., Tuesday through Thursday from 5:30 a.m. to 9 p.m., Friday from 7 a.m. to 7 p.m., Saturday from 8:30 a.m. to 1:30 p.m. and Sunday from 10:30 a.m. to 3 p.m. For more information, visit cityoffife.org or call the front desk at (253) 922-7665.

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