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Michaels Marketing Minute

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It's a bird, it's a plane... it's a tweet! Yes, we're going to talk about Twitter today. It seems like most people are already a whiz at Twitter or they don't know anything about it. And if you're wondering if you should take the Twitter plunge, the only thing you really have to consider is that every other major business and celebrity or public figure has an active account there, so it's probably a good idea to join the club. It's easy to sign up and even if you're already signed up, make sure you go in and fill out all the details of your profile including a nice profile picture of your logo or your face, and don't forget the big background image as well. For your bio, make it to the point and try to mix in a little something that will make people smile. =) Once you're all set up, just start with one tweet a day. What to tweet? Don't just say what you're doing or give random information, make it something meaty that your customers or clients will find interesting or stimulating someway, like a new product you're carrying on your shelves, or a sale that runs through Monday, or a quote from a famous person with an inspiring photo. There's much to learn about Twitter, but like everything, you gotta start somewhere, and today's the day to do it! Happy Tweeting! @allaboutgroove #thatsmyhandle