Keep it simple. That's what we're told, right? But it's not always that simple to keep it simple. Is it one really complex diagram on a white sheet of paper? Or a series of simple diagrams? Or both or neither? However we define it, I think it's a great idea and reminder for all of us
to keep this "simple" rule of thumb as one of our guiding marketing principles.
One easy way to do this is just simply ask yourself the question, "Is there anything I can take away that would make it easier for my customer to understand my message?" For example, let's say you're making a flyer for an upcoming sale. It's very easy to add lots of graphics and pictures and text to your flyer, and each piece is valuable for sure. But when you step back and look at it, it might look too busy and confusing and might not send a clear message. Just look at other successful and established companies in your field and I think you'll see a trend of clean and clear and simple branding and marketing.
And by the way, simple doesn't have to mean unattractive – simple can be elegant and epic with a little attention to nuance and detail. So let's all do our customers a favor and work on sending clear and simple and beautiful messages they can use and enjoy!